Dabur India's Strategic Shift to Core Brands and Future Growth
Dabur India plans to exit underperforming categories such as tea and diapers, focusing instead on core brands to achieve sustainable growth. The strategy involves premiumization, expansion in digital commerce, and targeting health and wellness sectors. Dabur aims to strengthen major revenue-contributing brands and pursue new-age M&A opportunities.
- Country:
- India
Dabur India, a prominent FMCG company, is set to exit low-performing categories like tea and diapers, as announced by CEO Mohit Malhotra. This move is part of a broader strategy to focus on the company's core brand strengths and achieve a sustainable growth rate by FY28.
With a focus on high-performing products, Dabur plans to reinvest resources into core segments that show promise, like health and wellness. The decision emerges as these low-revenue categories contribute less than 1% to the company's annual revenue, which was Rs 13,113.19 crore in FY25.
Alongside brand consolidation, Dabur aims to embrace emerging sales channels such as e-commerce and quick commerce, and it plans to pursue mergers and acquisitions in healthcare and personal care to remain at the forefront of industry trends.
(With inputs from agencies.)
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