ONDC Drives 20% Revenue Growth for MSMEs in Tier II and III Cities
MSMEs in Tier II and III cities have experienced a 20% revenue growth after joining the Open Network for Digital Commerce (ONDC), as reported by Easy Pay. The payment solution company has observed a substantial increase in businesses, with potential integration of over 100,000 MSMEs by 2026-27.
- Country:
- India
Micro, small, and medium enterprises (MSMEs) in Tier II and III cities are experiencing a significant boost in revenue growth, following their integration into the Open Network for Digital Commerce (ONDC), according to a recent Easy Pay report.
Easy Pay, a pioneering fintech company in payment solutions, revealed that Rajasthan, Gujarat, and Maharashtra lead in the number of MSMEs joining the ONDC platform. These states register the highest participation, with MSMEs marking an average 20% revenue growth.
In the past year, Easy Pay has noted a surge in MSMEs' participation on the ONDC platform, anticipating the onboarding of over one lakh businesses by 2026-27. Easy Pay's managing director Nilay Patel emphasized the inclusive and decentralised nature of digital commerce.
(With inputs from agencies.)
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