JK Tyre Eyes Expansion in Strategic Eastern India Markets
JK Tyre & Industries is expanding its marketing presence in West Bengal and northeast India. This includes increasing branded shops and deepening penetration in the PCR segment. The company aims for a 25% revenue growth this fiscal year, outpacing the market's projected growth of 5-7%.
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JK Tyre & Industries is charting a robust expansion plan for its marketing reach in West Bengal and the northeast region, company officials announced on Tuesday.
''West Bengal holds strategic importance for us in the eastern zone, with focused efforts on amplifying our presence in the truck and passenger car radial segments,'' stated Anshuman Singhania, managing director of JK Tyre & Industries, in an official statement.
The company currently boasts over 800 dealers in the east, with plans to increase branded shops in West Bengal from 31 to 40 by the fiscal year's end. Anticipating a 25% revenue increase this year, JK Tyre is also expanding into Tier 2 and Tier 3 cities, leveraging mining growth and investments in the northeast which accounts for 40% of sales in their PCR segment.
(With inputs from agencies.)
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