Prarambh Sells ₹100 Crore in Two Days: The New Face of Andheri Real Estate

In an extraordinary testament to market momentum and trust, Prarambh—the latest residential project by the Chandiwala Group—secured bookings worth an astounding ₹100 crore just two days post-launch. Located strategically off Veera Desai Road in Andheri West, it marks one of Mumbai's most rapid sales events of the year, reinforcing the area's prestige as a prime residential hub.

The success story is anchored in the robust execution capabilities of Palladian Partners, the project's exclusive sales mandate. Known for their sharp market insight and prowess, Palladian has redefined real estate sales dynamics in Mumbai with Prarambh entering the market precisely when demand for mid-market and premium homes in Andheri surged. Their innovative sales approach turned mere interest into decisive buyer action.

Palladian's strategy incorporated comprehensive micro-market analysis and full-scale campaign execution, branding the project as a 'new beginning'. Their utilization of virtual reality and augmented reality walkthroughs gave potential buyers an immersive sense of their future homes. This forward-thinking strategy, paired with exceptional customer experience, translated to swift, confirmed sales.

Reflecting on this milestone, Chandresh Vithalani of Palladian Partners remarked on the importance of aligning the right product with the market and a strategy that pierces through conventional market noise. His partner, Kamal Shah, emphasized this achievement as a masterclass in coordination and audience targeting. They highlighted Prarambh's success as evidence of Palladian's unmatched capability in high-stakes real estate sales.

Piyush Rambhia, another partner at Palladian, underscored the creation of compelling narratives as a key differentiator in the saturated market. By branding Prarambh as a new start paired with an immersive experience, the project established a strong emotional connection that significantly boosted sales. This blockbuster achievement rides on Mumbai's broader market trends, with over 53,000 property transactions recorded in early 2025, as the area's development trajectory is set to soar further.

As developers strive to stand out, Prarambh's record-breaking weekend affirms that an exceptional product, combined with flawless execution, doesn't just break records—it redefines them. (ADVERTORIAL DISCLAIMER: This press release was provided by PNN, and ANI holds no responsibility for the content.)

(With inputs from agencies.)