MIRA Money Revamps App to Revolutionize Digital Investment Management
MIRA Money launches a redesigned app integrating Human experience and RAPID™ Tech intelligence, aiming to make investment management more accessible. The app combines expert insights with AI for intuitive decision-making, targeting a customer base doubling by 2025 with an AUM goal of ₹600 crore.

- Country:
- India
MIRA Money, a technology-driven investment management platform, has unveiled a thoroughly revamped version of its app. This strategic move signifies an ambitious step toward expanding portfolio management and goal-oriented investing accessibility for dedicated investors across India.
Incorporating a novel Human experience alongside cutting-edge RAPID™ Tech intelligence, the app's hybrid interface leverages natural language responses from experts, combined with AI efficiency. MIRA Money distinguishes itself as an intelligent guide, simplifying complex financial decisions and stripping away unnecessary jargon. Central to its offerings is the proprietary RAPID™ technology—a powerhouse in fund selection and portfolio creation relying on real-time data, behavioral insights, and dynamic fund management, designed to consistently outperform traditional strategies.
Anand K Rathi, co-founder of MIRA Money, emphasized that the relaunch represents a redefined approach to intelligent investing, powered by deep domain expertise and responsive design. Highlighting over 70 collective years of industry experience among its founders, MIRA Money has achieved growth through a commitment to transparency and performance. As digital-first investors seek trusted alternatives for wealth creation, MIRA Money positions itself as a credible, goals-focused platform.
(With inputs from agencies.)
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