Ghodawat Consumer considering selective price cuts amid easing input costs

As input costs stabilize in recent months, Ghodawat Consumer Limited, a key player in the Fast-Moving Consumer Goods sector, is contemplating selective price revisions to align with industry trends of recalibrating pricing while enhancing product value. According to CEO Salloni Ghodawat, the company is committed to maintaining value for consumers by potentially adjusting prices and investing in quality and packaging innovations.

In May, consumer price inflation in India hit a six-year low, bringing relief to many, driven by reduced prices for essential items like fruits, vegetables, cereals, and household goods. The wholesale price index's Food Index saw a slight increase from April to May, yet the annual food inflation rate decreased, suggesting an easing trend in price pressures. Despite urban market challenges impacting the fourth quarter's performance, Salloni Ghodawat expressed optimism for future financial improvements.

Looking forward, Ghodawat Consumer Limited is gearing up to strengthen its market position through various strategies, including expanding modern trade, e-commerce presence, and digital engagement. Their direct-to-consumer snack brand, To Be Honest (TBH), aims for Rs 50 Crore in revenue over three years, celebrating a decade of innovation by expanding its healthy snack offerings and eliminating palm oil from its products, signaling a commitment to health and sustainability.

(With inputs from agencies.)