Audi's Resilient Drive: Navigating Market Challenges in India's Luxury Segment

Audi, the luxury car manufacturer, reported a 14% dip in half-yearly retail sales, totaling 2,128 units compared to 2,477 the previous year.

The company cites increased prices due to a weakening exchange rate and geopolitical tensions as key factors affecting demand. Despite the hurdles, Audi India remains optimistic, forecasting growth in the luxury car segment during the festive season. This confidence stems from growing customer aspirations, new product launches, and a strong digital strategy. Audi India Head, Balbir Singh Dhillon, emphasized the importance of a luxury-first approach and customer satisfaction as core to sustaining brand loyalty.

The company's pre-owned car segment showed resilience, recording a 10% growth year-on-year during the same period, showcasing Audi's adaptability in challenging market conditions.

(With inputs from agencies.)