Revolutionizing Channel Loyalty: Insights from Benepik's 2025 Report

In a rapidly evolving business environment, loyalty programs are at a pivotal transformation stage, as detailed in Benepik's newly released 'Channel Partner Loyalty: Trends & Challenges Report 2025.' The report reveals that India's leading brands are revising their loyalty strategies amid growing expectations and technological disruptions.

Despite an intensified focus on loyalty, a significant 46% of organizations struggle to effectively engage channel partners, often due to complex processes and outdated communication methods. However, brands implementing tech-enabled personalization and real-time communication have recorded measurable success, notably in ROI.

The report emphasizes that traditional loyalty programs are inadequate, highlighting the shift towards ecosystems prioritizing personalization and continuous engagement. Recognizing the loyalty program's strategic value, organizations are encouraged to overcome executional challenges such as ineffective communication and lack of integration, incorporating holistic approaches to drive sustainable growth.

(With inputs from agencies.)