Tilaknagar Industries' Strategic Foray into Indian Whisky Market
Tilaknagar Industries Ltd (TIL) is acquiring Imperial Blue, the third-largest whisky brand in India, from Pernod Ricard. TIL plans to raise Rs 6,500 crore to fund the acquisition through equity and debt. This acquisition is a strategic move to expand TIL's presence in the Indian whisky market.
- Country:
- India
Tilaknagar Industries Ltd (TIL) is making significant strides by acquiring Imperial Blue from Pernod Ricard. This strategic acquisition, valued at EUR 412.6 million, aims to elevate TIL's stature in the competitive Indian whisky market.
The acquisition funding, detailed in a recent board decision, involves raising up to Rs 6,500 crore through equity and debt instruments. This financial strategy reflects TIL's commitment to expand its portfolio and cater to evolving consumer preferences.
In a statement, TIL Chairman and Managing Director Amit Dahanukar emphasized the company's ambition to diversify its offerings. The acquisition also aligns with Pernod Ricard's focus on premiumisation, supporting its goal of sustained growth and profitability in India.
(With inputs from agencies.)
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