Cricket Star Bumrah and Sanjana Launch New Canara HSBC Campaign
Canara HSBC Life Insurance launched a new campaign featuring real-life couple Jasprit Bumrah and Sanjana Ganesan. The campaign focuses on the company's role as a dependable partner in life's long-term promises, leveraging authentic storytelling to illustrate the value of enduring commitments and mutual support in future planning.
- Country:
- India
In a bold move to illustrate the trustworthiness of its brand, Canara HSBC Life Insurance has unveiled a new campaign starring cricket sensation Jasprit Bumrah and his wife, media personality Sanjana Ganesan. Titled 'Promises ka Partner,' the campaign revolves around the enduring nature of commitments through the couple's authentic relationship.
The campaign features two short films capturing intimate reflections and the essence of promises as foundational elements that shape futures and legacies. It aligns with Canara HSBC's philosophy of building trust and emotional foresight to aid individuals in fulfilling and protecting future aspirations.
Chief Marketing Officer Rishi Mathur emphasized the importance of engaging audiences with genuine stories beyond transactional dialogues. With a strategic multi-channel rollout, the campaign targets young couples and modern families, presenting insurance as an empowering tool while underscoring the brand's upcoming IPO plans.
(With inputs from agencies.)
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