House of Bindu: Shaking Up India's Beverage Scene with Nationwide Expansion

House of Bindu, renowned for its ethnic beverage Bindu Fizz Jeera Masala, plans a national rollout targeting a ₹1000 crore revenue goal. Expanding to eight states, it aims to redefine the Indian refreshment market with regional flavors and a robust distribution strategy, supported by a strong supply chain.

Devdiscourse News Desk | Mumbai | Updated: 25-07-2025 10:09 IST | Created: 25-07-2025 10:09 IST

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Mumbai, Maharashtra—House of Bindu, a key player in Karnataka's ethnic beverage market, is set to expand across India with its celebrated carbonated drink Bindu Fizz Jeera Masala. Spearheading a comprehensive growth strategy, the brand aims for a ₹1000 crore revenue target over the next three years.

The company plans to penetrate markets in Uttar Pradesh, Bihar, West Bengal, Maharashtra, Gujarat, Rajasthan, Punjab, and the Delhi-NCR region. With over 400 sales professionals facilitating distribution, SG Corporates eyes increased market share by tapping into India's ethnic beverage potential.

To ensure efficient product delivery, manufacturing facilities in North and East India complement existing hubs. This strategic expansion is not just about beverages but represents an effort to tap into nostalgia-driven consumption and regional flavors, positioning Bindu as a household name nationwide.

(With inputs from agencies.)