Cash UR Drive Sets IPO Price Band, Eyes Expansion and Tech Investment
Cash UR Drive Marketing announces its IPO with a price band of Rs 123-130, aiming to raise Rs 61 crore. The proceeds will fund technology investments and operational expansion, including ESG-compliant advertising. Set for NSE's SME platform, the IPO runs from July 31 to August 4.
- Country:
- India
Cash UR Drive Marketing, a prominent player in the outdoor media advertising sector, has set the price band for its upcoming Initial Public Offering (IPO) at Rs 123-130 per share. The company aims to raise Rs 61 crore, with its shares slated to be listed on the NSE's SME platform, Emerge.
The IPO, comprising a fresh issuance of 44.69 lakh equity shares and an offer for sale from a promoter, is scheduled to open on July 31 and close on August 4. The capital raised will fuel investments in technology, capital expenditure, and working capital needs, along with general corporate objectives, according to the firm's statement.
Raghu Khanna, Managing Director of Cash UR Drive, highlighted the IPO's role in enhancing the company's growth through technology upgrades and expanding its media asset base. The company's pioneering ESG-compliant advertising model aims to create impactful, environmentally responsible brand engagements. Cash UR Drive, founded in 2009, specializes in innovative out-of-home advertising solutions.
(With inputs from agencies.)
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- IPO
- Cash UR Drive
- advertising
- smalL-cap
- investment
- technology
- ESG
- expansion
- NSE
- SME
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