Highlander and Tokyo Talkies Make Bold Middle East Debut

Highlander and Tokyo Talkies have expanded into the Middle East, launching three stores in the UAE. Partnering with Rapheal Lifestyle, the brands aim to further penetrate the Middle Eastern market while also planning Indian expansion. This move represents a significant step for Indian fashion on the global stage.

Devdiscourse News Desk | Bangalore (Karnataka) | Updated: 01-08-2025 11:49 IST | Created: 01-08-2025 11:49 IST

Highlander and Tokyo Talkies Make Bold Middle East Debut — Highlander & Tokyo Talkies Enter Middle East with 3 Flagship UAE Stores. Image Credit: ANI

Country:
India

Highlander and Tokyo Talkies, popular Indian fashion brands, have successfully entered the Middle Eastern market by opening three flagship stores in the UAE. This significant expansion was made possible through a strategic partnership with Rapheal Lifestyle, emphasizing the brands' ambition to broaden their international presence.

Sanju Samson, a renowned Indian cricketer, inaugurated the stores located at BurJuman Mall in Dubai, and Sahara Centre and Mega Mall in Sharjah on July 30, 2025. Offering an affordable and youth-centric fashion experience, these stores cater to fashion-forward customers. The venture also marks a significant milestone for Brand Studio Lifestyle, the parent company of both brands.

With plans to open seven more stores by March 2026, the expansion aligns with a broader omnichannel strategy. In India, the company aims to double its store count to 75 and expand through 600 Shop-in-Shop formats. As the Middle East fashion market grows, Highlander and Tokyo Talkies are poised to make a mark with their phygital approach.

(With inputs from agencies.)