Honda Navigates Subdued Market with Strategic Sales Alignment
Honda Cars India reported a slight 3% rise in July sales compared to last year, totaling 7,524 units. Domestic sales were 4,050 units, with exports at 3,474. The company aligned dispatches to manage inventory during subdued demand and anticipates an increase with the upcoming festive season.
- Country:
- India
Honda Cars India has reported a 3% year-on-year increase in total sales for July, amounting to 7,524 units. Domestic sales accounted for 4,050 units, while 3,474 units were exported.
Due to subdued demand, the company strategically managed its dispatches to maintain optimal inventory across dealerships, as stated by Kunal Behl, Vice President of Marketing & Sales.
Looking ahead, Honda Cars India is hopeful for a demand surge as the festive season approaches.
(With inputs from agencies.)
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