McCain Foods Unveils New Brand Identity, Embraces Real Food Values in India
McCain Foods introduced its refreshed brand identity and new packaging in Ahmedabad, India, marking a symbolic return to its origins. The company emphasizes real food, responsible sourcing, and regenerative farming. The new identity aims to redefine frozen food perceptions as fresh and natural, fostering meaningful connections.
- Country:
- India
In a significant development, McCain Foods has unveiled a revitalized brand identity in Ahmedabad, India. This move symbolizes a return to the company's roots and reinforces its commitment to providing real food and engaging in responsible sourcing.
The event, attended by McCain Foods India Managing Director Mainak Dhar, brand ambassador Karisma Kapoor, and several key partners, celebrated the launch of the new 'Rooted in Real' platform. This initiative underscores the company's focus on authenticity, sustainable farming practices, and meaningful community connections.
McCain's rebranding includes a contemporary logo and vibrant packaging design, emphasizing freshness and premium appeal. The refreshed identity aims to shift consumer perceptions of frozen food, highlighting its natural and restaurant-quality snacks. Dhar stressed the importance of maintaining connections with farmers and promoting regenerative farming practices across India.
(With inputs from agencies.)
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