Musical Soar: Yaari Jam Takes Friendship Day to New Heights

House of McDowell's Soda celebrated Friendship Day with unprecedented flair by hosting the Yaari Jam both in-flight and on stage. The event, engineered by TribeVibe Entertainment, took place at 36,000 feet onboard a flight from Mumbai to Kolkata, featuring performances by KING and Karma. The journey continues with an exciting concert in Kolkata.

During the flight, artists like KING, Karma, along with comedians Ravi Gupta and Gurleen Pannu, delivered an unforgettable mid-air jam with music, laughter, and stories. The Kolkata on-ground series will feature an electrifying lineup including KING, Fossils, Sanam, and Bharg Kale, offering an exceptional tribute to friendship and music.

According to Varun Koorichh, Vice President of Marketing at Diageo India, Yaari Jam represents more than just a musical event; it is a celebration of friendship that resonates deeply with audiences across India. The brand aims to continue expanding the reach and impact of Yaari Jam with more events in various cities, ensuring memorable experiences for all attendees.

(With inputs from agencies.)