Tata Steel Expands Aashiyana: Transforming Homebuilding Commerce
Tata Steel aims to double the GMV of its homebuilding e-commerce platform, Aashiyana, to Rs 7,000 crore by 2025-26. By incorporating non-Tata products and expanding its digital ecosystem, Aashiyana seeks to empower individual homebuilders with comprehensive tools, enhancing its value from a transactional site to a holistic resource.
- Country:
- India
Tata Steel is set to double the gross merchandise value (GMV) of its homebuilding e-commerce platform, Aashiyana, to approximately Rs 7,000 crore by the 2025-26 fiscal year, a senior official confirmed this week.
In a strategic move to broaden its market presence, the company plans to include non-Tata Steel products on the platform for the first time, aiming to diversify and expand its offerings, noted Tata Steel VP (Long Products) Ashish Anupam.
Since recording a GMV of Rs 3,550 crore in 2024-25, with a remarkable 60% year-on-year growth, Aashiyana has evolved into a comprehensive content-to-commerce ecosystem, offering curated home design plans, AI-powered product recommendations, and various digital tools for homebuilders worldwide, Anupam said.
(With inputs from agencies.)
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- Tata Steel
- Aashiyana
- homebuilding
- e-commerce
- GMV
- India
- construction
- NRIs
- digital tools
- growth
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