Sanjay Gupta's Bold Foray into Entertainment with New Production Banner

In a significant move that promises to shake up the entertainment industry, business tycoon Sanjay Gupta has ventured into film production with the launch of Shri Radhe Krishna Entertainment Films. Renowned for his keen business insights, Gupta has set ambitious goals to produce high-quality music videos and feature films. The industry's interest was piqued during the launch event attended by actor Zakir Hussain.

The production house's inaugural project is the romantic music video 'Neeli Neeli Aankhen', helmed by acclaimed director Sajan Agrawal. Today, the music was recorded in Mumbai featuring the celebrated voice of playback singer Shahid Mallya. The video shoot is slated to commence next week, promising a poignant visual experience. Gupta, recognized in the corporate realm for steering successful ventures, brings his leadership and passion for storytelling into cinema. He expressed, 'Through this banner, I aspire to craft content that infuses aesthetics with emotion. Storytelling is a powerful tool, and starting with 'Neeli Neeli Aankhen' under Sajan Agrawal's direction is the perfect beginning.'

Sajan Agrawal, esteemed as a writer, lyricist, and director, revealed the project as a labor of love. 'Shahid Mallya's vocals breathed life into the lyrics, crafting a narrative that resonates universally. Collaborating with a visionary like Sanjay Gupta empowers creative expression,' he stated. The song, composed by VirDurgesh with lyrics by VirDurgesh and Afroz K, is set to enchant listeners through its melodic and emotional depth. Featuring actors Rohit Varma and Shrishti Munka, the video encapsulates contemporary love with rich visuals and emotive performances.

The launch of Neeli Neeli Aankhen by Shri Radhe Krishna Entertainment Films marks the emergence of a dynamic powerhouse in the entertainment sector, driven by vision, ethics, and a dedication to delivering quality content.

(With inputs from agencies.)