Refex Mobility Unveils New Brand Identity and Leadership for a Sustainable Future

Refex Mobility, formerly known as Refex eVeelz, has rebranded and announced a strengthened leadership team to enhance its electric mobility services. This transition highlights a commitment to responsible, reliable, and socially-conscious transportation. The company operates nearly 1,400 EVs and is led by CEO Anirudh Arun.


Devdiscourse News Desk | Chennai | Updated: 11-08-2025 17:57 IST | Created: 11-08-2025 17:57 IST
Refex Mobility Unveils New Brand Identity and Leadership for a Sustainable Future
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In a strategic move to strengthen its foothold in the electric mobility sector, Refex eVeelz has rebranded as Refex Mobility, unveiling a fresh identity and an empowered leadership team. This change underscores the company's commitment to scaling clean and reliable transportation services.

From its inception in March 2023 with just 24 electric vehicles, Refex Mobility has expanded exponentially, now boasting a fleet of nearly 1,400 EVs. The company caters to leading corporates and demand platforms, offering bespoke mobility solutions backed by advanced technology.

With Anirudh Arun at the helm as the newly appointed CEO, the company aims to enhance customer experience and operational scale. The rebranding reflects a future-oriented approach, promising reliability, safety, sustainability, and social impact in the urban mobility landscape.

(With inputs from agencies.)

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