EaseMyTrip Unveils EMT 2.0 to Drive Diversified Growth

EaseMyTrip, a prominent player in India's travel-tech industry, is poised for a new growth era with its EMT 2.0 strategy, focusing on expanding into the hotel, holiday, mobility, wellness, and lifestyle sectors. The initiative aims to mitigate reliance on flight bookings by acquiring profitable businesses in high-margin categories.

Nishant Pitti, Founder and Chairman, articulated that EMT 2.0 seeks to build a broader ecosystem by leveraging the company's extensive reach in flights alongside growth avenues like hotels and holidays. Pitti emphasized their long-lasting presence in the industry, with intentions to remain dedicated to shareholder value.

This strategic move involves deliberate Q1 FY26 investments, despite a decline in PAT due to expansions, including an 81.2% growth in the hotel and package sector and a 151% rise in Dubai operations. By integrating premium hospitality assets and maintaining no promoter salary draw, EaseMyTrip signals strong alignment with shareholders.

Through acquiring up to 49% stakes in established, profitable entities that can benefit from EaseMyTrip's brand and reach, EMT 2.0 aspires to lessen air travel dependency by offering enhanced travel, wellness, and lifestyle services.

Equipped with a debt-free balance sheet and a vast network of travel agents, the company looks to utilize its brand to boost growth for acquired entities, improving customer retention and profitability. With international expansion and regional product verticals, the company is leaning on data-driven strategies and innovation for targeted market engagement.

(With inputs from agencies.)