Digikore Studios' 'Kaise Banta Hai' Nears ₹100 Crore Valuation
Digikore Studios' 'Kaise Banta Hai' has reached an indicative valuation close to ₹100 crore, showcasing its growing audience reach and platform adaptability. The show is poised for wider brand integrations and international syndication with upcoming seasons, bolstering Digikore's strategic diversification beyond its core VFX operations.
- Country:
- India
Digikore Studios Limited, a leading player on the National Stock Exchange (NSE: DIGIKORE), is thrilled to report that their flagship branded content initiative, 'Kaise Banta Hai,' has achieved an indicative valuation nearing ₹100 crore. This valuation is based on updated market forecasts and benchmarks for advertiser-driven, format-ready factual entertainment, highlighting the IP's expanding audience engagement and distribution potential across multiple platforms.
Audiences can currently stream Season 1 of 'Kaise Banta Hai' on JioHotstar, tapping into one of India's most extensive digital audiences. The series is set to expand further with a 30-episode second season premiering in November 2025, offering deeper brand integrations and enhanced potential for international syndication.
Branded content IPs like 'Kaise Banta Hai' are valuable assets that generate compounded returns with each additional season and geographical reach. Designed for diverse monetization strategies, the content offers opportunities for in-content brand sponsorships, OTT/CTV and broadcast licensing, international syndication, AVOD/shorts, and social media extensions, providing stability and increased episode yields over time.
(With inputs from agencies.)
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