India's Festive Shopping Surges with Dual-Peak Strategy in 2025
India's festive economy in 2025 is set to see unprecedented growth, driven by evolving e-commerce models and favorable macro conditions. A dual-peak phenomenon during Diwali and post-Diwali is expected, with significant growth in quick and value commerce. High-ticket items might see deferred purchasing trends.
The 2025 Diwali season is shaping up to be a landmark moment for India's festive economy, poised to deliver its strongest performance in years. Propelled by structural shifts and macroeconomic tailwinds, the 30–35 day pre-Diwali period is projected to generate over ₹1.15 lakh crore in e-commerce sales, marking a 20–25% increase year-on-year, according to Redseer Strategy Consultants.
Significant changes in tax policies, such as GST slab simplification, are likely to trigger a unique 'dual-peak' buying pattern, as consumers might defer purchases of high-ticket items like appliances until after Diwali. Concurrently, new e-commerce models are seeing rapid progress, reshaping consumer behaviors.
Quick commerce is projected to soar by approximately 150% during the festive period, becoming a go-to for immediate gifting and daily essentials. While this trend significantly impacts consumption habits, established e-commerce platforms will continue to serve the bulk of consumer purchases. The economy's resilience amid policy shifts and digital advancements heralds a distinctly transformative period for India's market.
(With inputs from agencies.)
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