Maruti Suzuki Introduces 'Victoris' to Boost SUV Lineup
Maruti Suzuki India has launched an all-new model, 'Victoris,' to enhance its presence in the burgeoning mid-sized SUV market. The 'Victoris' features multiple powertrain options, including a strong hybrid and CNG, and is equipped with Level-2 ADAS. It will compete with established models like Hyundai Creta.
- Country:
- India
Maruti Suzuki India unveiled its latest offering, the 'Victoris,' aiming to strengthen its foothold in the rapidly expanding mid-sized SUV segment in India. The country's top automaker currently dominates the SUV space with existing models such as the Fronx, Brezza, Jimny, and Grand Vitara.
At the launch event, Maruti Suzuki India MD and CEO, Hisaschi Takeuchi, emphasized the company's strategy to cater to India's vast youth population, who form the next generation of consumers. He noted a significant growth in SUV contributions to total sales, which escalated from 8.9% in FY 20-21 to nearly 28% in FY 24-25.
The 'Victoris' model boasts cutting-edge features like Level-2 Advanced Driver Assistance Systems and comes in various powertrain options, including a strong hybrid and CNG, setting new benchmarks in the SUV category. With an investment of Rs 1,240 crore, the vehicle will be manufactured at the Kharkhoda plant, targeted for both domestic sales and export to around 100 global markets.
(With inputs from agencies.)
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- Maruti Suzuki
- Victoris
- SUV
- mid-sized SUV
- ADAS
- hybrid
- CNG
- India
- youth market
- Kharkhoda plant
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