OYO Rebrands as 'Prism': A New Corporate Identity for Global Expansion
OYO's parent company, Oravel Stays, will now be called Prism, marking a new corporate identity designed to unify its diverse global travel tech brands. The change aims to reflect OYO's strategic vision and its extensive portfolio, spanning budget travel, luxury getaways, extended stays, and hospitality technology solutions.
- Country:
- India
In its latest strategic move, OYO's parent entity, Oravel Stays, is rebranding itself as Prism. The initiative is designed to unify its extensive range of business operations under a single, cohesive identity.
According to a letter addressed to shareholders by OYO's Chairman and founder, Ritesh Agarwal, Prism will serve as the parent brand for the global travel tech platform's myriad offerings. The name was selected through a competition attracting over 6,000 entries worldwide.
This rebranding comes at a significant time for the company, as it aims to align its ever-expanding portfolio with its strategic growth objectives, offering a variety of services, from budget travel to luxury accommodations and innovative hospitality technology solutions.
(With inputs from agencies.)
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