Flipkart Expands Supply Chain in Northeast: A Growth Strategy

In a strategic move to capitalize on surging demand, e-commerce giant Flipkart has announced an expansion of its supply chain operations in the Northeast region, one of its fastest-growing markets.

The company has established over 6 lakh sq. ft. of warehousing space in Guwahati to accommodate non-large, large, and grocery items and a new grocery fulfilment center in Agartala, Tripura, which is now operational and capable of processing 5,000 orders daily, as confirmed by a company spokesperson.

Notably, the Northeast market has shown impressive 35-40 percent year-on-year growth, significantly driven by digital adoption and growing aspirations. Flipkart's initiative has also created over 5,000 direct jobs, emphasizing women, people with disabilities, and youth skill development.

(With inputs from agencies.)