MakeMyTrip and Zomato Revolutionize Train Travel with On-Seat Dining
MakeMyTrip and Zomato have partnered to offer 'Food on Train', allowing passengers to order meals from 40,000 restaurants through MakeMyTrip's app. This initiative aims to enhance travel experiences and capitalize on growing demand for e-catering services, with over 90,000 rail passengers using such services daily in FY 2024-25.
- Country:
- India
In a groundbreaking move, MakeMyTrip and Zomato have joined forces to transform the train travel experience by enabling passengers to order food directly to their seats. With over 40,000 restaurant partners available via the MakeMyTrip app, travelers can now enjoy a variety of culinary choices while on the go. This strategic initiative is aimed at tapping into India's booming demand for mobility-linked dining options.
The 'Food on Train' service marks a significant step in improving passenger convenience, allowing travelers to select from breakfast, lunch, dinner, or snacks through a user-friendly interface. The integration leverages MakeMyTrip's proprietary 'Live Train Status' tool, ensuring timely deliveries right to passengers' seats. The collaboration with Zomato, a leader in the food delivery sector, is expected to drive considerable awareness and adoption of on-train food services.
The initial launch of the service has garnered positive feedback, indicating strong demand for travel-friendly meal options. To build on this, MakeMyTrip plans to launch targeted campaigns to further boost visibility and uptake. In addition, passengers booking through MakeMyTrip during Diwali will receive a complimentary coupon for food orders via Zomato, adding yet another incentive to this novel travel service.
(With inputs from agencies.)
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