Philips Unveils Festive 'Sone Pe Suhaga' Campaign with Gold Rewards
Philips Home Appliances launches the 'Sone Pe Suhaga' campaign in India, offering consumers gold rewards during the festive season. Running from September 22 to October 22, the campaign combines innovative products with the chance to win gold worth INR 9,999 every hour, enhancing festive celebrations across the nation.
- Country:
- India
New Delhi: Philips Home Appliances, a part of Versuni India, has ushered in the festive season with a new campaign titled 'Sone Pe Suhaga'. This initiative promises Indian consumers the opportunity to celebrate with golden rewards, a symbol of prosperity, alongside trusted home innovations.
The campaign, running nationwide from September 22 to October 22, emphasizes Philips' commitment to transform houses into homes. Products like the Airfryer, Mixer Grinders, Coffee Machines, and Air Purifiers showcase the brand's blend of innovation and convenience. Consumers purchasing Philips products over ₹1,000 can enter the draw to win gold worth INR 9,999 hourly.
Pooja Baid, CMO of Versuni India, highlighted the campaign's alignment with the festive values of joy and prosperity. With real-time winner announcements via social media and other platforms, 'Sone Pe Suhaga' seeks to enhance every festive moment with the allure of gold and the reliability of Philips products.
(With inputs from agencies.)
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