Zupee Studio Revolutionizes Mobile Entertainment with Microdramas

Zupee, India's prominent online-gaming and entertainment firm, is reshaping the mobile content landscape with its short-format video hub, Zupee Studio. Since its September 2025 launch, the platform has captivated audiences with its one-minute microdramas, spanning genres from romance to comedy. These bite-sized stories are tailored for India's on-the-go generation.

Zupee Studio features microdramas that last just 1-3 minutes, revolutionizing Indian entertainment consumption habits. By delivering meaningful content in brief segments, the platform caters to modern viewers seeking seamless entertainment during a commute or a break. Series like Maut Ki Ghati and Forbidden Love resonate culturally while utilizing modern storytelling to maintain engagement.

Govind Mittal, Zupee's Chief Spokesperson, highlights the platform's impact, stating, "Microdramas represent the future of mobile-first entertainment in India." Flagship titles have accumulated 5.8 million views in four weeks, illustrating their rapid growth. The entire seasons, optimized for vertical viewing and sound-on experiences, drop weekly, enabling fans to enjoy full arcs quickly. Zupee Studio offers an opportunity for emerging talent via a revenue-share program, ensuring ample content reaches its vast audience of 150 million users.

(With inputs from agencies.)