Ishaan Khatter: The New Face of Hero Xoom Scooters

Hero MotoCorp has announced that actor Ishaan Khatter will serve as the brand ambassador for its Hero Xoom scooter lineup. The actor's energetic and spontaneous nature reflects the essence of the scooter, making him the perfect choice for the role.

The Hero Xoom scooter aims to resonate with young Indian audiences through its standout design and performance-driven features. Aashish Midha, Head of Marketing at Hero MotoCorp, emphasized that the partnership with Khatter is part of their strategy to innovate products and brands that appeal to youth.

Khatter's involvement with Hero Xoom is seen as a move to strengthen the brand's street presence and enhance its connection with young consumers who value confidence and expressiveness in their riding experiences.

(With inputs from agencies.)