Marico Lathers Up: Parachute Advances into Shampoo Market

In a strategic move, Marico, a home-grown FMCG major, has ventured into the hair cleansing sector by expanding its Parachute coconut oil brand into the shampoo category. This ambitious entry marks a new chapter for Marico, as it sets its sights on a market segment largely dominated by multinational giants like Hindustan Unilever and Procter & Gamble.

With the launch of Parachute 'Advansed Protein Shampoo', Marico aims to capture a share of the over Rs 10,000-crore shampoo market, which grows annually at a rate of 9 to 10 percent. The company, which boasts legacy brands such as Saffola and Livon, intends to diversify its offerings with this new addition.

Ashish Goupal, CEO of Marico's India Core Business, emphasized the strategic importance of this move, citing increasing consumer demand for nature-based solutions. The favorable initial market response has bolstered the company's confidence in the shampoo's long-term potential. This entry not only enhances Parachute's role in hair care but also positions Marico to align with rapidly growing premiumisation trends in the industry.

(With inputs from agencies.)