Infosys Partners with LTA to Transform HSBC Championships with AI

Infosys forms a three-year strategic alliance with Great Britain's Lawn Tennis Association to innovate the HSBC Championships using AI technologies. The partnership aims to boost player performance, enhance fan engagement, and integrate sustainable practices. The event features both WTA and ATP 500 tournaments at the historic Queen's Club.


Devdiscourse News Desk | Bengaluru | Updated: 13-05-2025 16:54 IST | Created: 13-05-2025 16:54 IST
Infosys Partners with LTA to Transform HSBC Championships with AI
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Infosys and the Lawn Tennis Association (LTA) have initiated a three-year strategic partnership through till 2027, marking Infosys as the official AI and Innovation Partner for the HSBC Championships at London's Queen's Club. The technology conglomerate aims to augment player performance insights, enhance fan engagement, and ensure operational excellence during the prestigious tournament.

Infosys has a remarkable track record of collaborations, including with major tennis tournaments like the Australian Open and Roland-Garros. This new alliance with the LTA extends its support to the HSBC Championships, an integral part of London's sporting calendar for over 136 years. Notably, this year, the event will host a women's Tour-level WTA 500 match for the first time in over five decades alongside the men's ATP 500 event.

LTA's Managing Director Chris Pollard expressed his excitement about Infosys' technological contributions, which are expected to deliver real-time insights and interactive experiences for fans. Infosys' EVP Sumit Virmani highlighted the use of Infosys Topaz, their AI suite, to bring transformative digital innovation to the historical tournament at Queen's Club.

(With inputs from agencies.)

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