ARKS Day: A Fragrance Revolution by Ranbir Kapoor

ARKS, founded by Ranbir Kapoor, extends its minimalist lifestyle philosophy into a new sensory chapter with the launch of ARKS Day, a unisex fragrance. The scent embodies the brand's quiet confidence ethos, featuring citrusy and woody notes, expanding ARKS' influence beyond clothing to personal experiences.

Devdiscourse News Desk | Mumbai | Updated: 09-06-2025 11:34 IST | Created: 09-06-2025 11:34 IST

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Ranbir Kapoor's lifestyle brand, ARKS, has broadened its horizon by venturing into the fragrance realm with the launch of ARKS Day. This unisex perfume is the embodiment of the brand's ethos, characterized by a blend of citrus and woody undertones.

The fragrance, retailing at INR 2999, is crafted to capture a sense of quiet confidence and understated elegance. It complements ARKS' philosophy of simplicity and balance, offering a new layer to the brand's identity which was initially synonymous with clothing.

The launch, highlighted in a campaign video featuring Kapoor and other notable figures, marks a strategic expansion for ARKS. By introducing a fragrance, the brand enhances its lifestyle offerings, aiming to redefine personal experiences through their unique minimalist lens.

(With inputs from agencies.)