Bisleri International Partners with GMR Rugby Premier League: A Bold Sports Marketing Alliance

Bisleri International, India's foremost packaged drinking water brand, has announced its new role as the Official Hydration Partner for the first-ever GMR Rugby Premier League (RPL). This landmark partnership underscores Bisleri's dedication to health and wellness through sports, dovetailing with the league's mission of establishing rugby in India.

The GMR Rugby Premier League, a pioneering franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Mumbai's Andheri Sports Complex. Comprising six city-centric teams—including the Bengaluru Bravehearts and Delhi Redz—the league presents a platform for top-tier talent from India and internationally. Spanning 34 matches over a thrilling 15-day period, the RPL promises to engage audiences nationwide with marquee international players participating.

Tushar Malhotra of Bisleri International expressed excitement over the collaboration, emphasizing its role within Bisleri's expansive sports marketing strategy, which features 56 active partnerships globally. GMR Sports' CEO, Satyam Trivedi, echoed this sentiment, highlighting Bisleri's commitment to quality hydration as vital for peak athletic performance. The RPL is broadcasted live on JioHotstar, expanding rugby's reach to fans across India.

(With inputs from agencies.)