China Cracks Down on Extreme Eating Shows Amid Food Waste Concerns

The Chinese government has ramped up its campaign against extreme eating shows, urging consumers to resist such content due to the alarming food waste and unhealthy dietary habits they promote. This call comes from the country's Consumer Association, highlighting the pressing need for cultural responsibility regarding food consumption.

Extreme eating shows, featuring participants consuming vast quantities of food, have gained significant traction online, particularly in China. These shows often emphasize the consumption of unhealthy, large quantities of food, leading to a cultural shift that diverges from China's traditional values of frugality and respect for food.

Despite previous regulatory attempts, including a 2020 ban on food waste-promoting clips and a 2021 food waste law, the problem persists. Authorities continue to advocate for producers and consumers to shift focus toward appreciating food culture and reducing waste as part of a broader effort to tackle rising obesity rates and unhealthy lifestyles.

(With inputs from agencies.)