Frenchie X Expands to Kerala: Premium Innerwear Revolution

VIP Clothing Limited's Frenchie X innerwear line debuts in Kerala, extending its national reach. The brand is now available in over 140 stores and targets expansion through dual-channel strategies and innovation. Offering premium fabrics and designs, Frenchie X aims to be accessible in key Indian markets.

Devdiscourse News Desk | India | Updated: 24-06-2025 12:42 IST | Created: 24-06-2025 12:42 IST

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Frenchie X, a premium men's innerwear line from India's heritage company VIP Clothing Limited, has marked its entry into Kerala, aiming to broaden its national reach. The expansion sees the brand's collections now available in over 40 key outlets across Kochi, Kozhikode, and Thiruvananthapuram.

The move into Kerala follows successful launches in major cities like Goa, Mumbai, Pune, and Delhi, where Frenchie X has gained substantial traction, now featuring in over 200 outlets. Sunil Pathare, Chairman & Managing Director, emphasized Kerala as an ideal market due to its brand-loyal consumers.

Frenchie X's strategic plan involves strengthening both physical and e-commerce presence. Collaborations with Swiggy Instamart and Zepto now allow for rapid delivery across Kerala. The line, known for innovative fabrics and designs, aims for continuous growth and market penetration, targeting modern Indian consumers wherever they shop.

(With inputs from agencies.)