XG: Redefining Global Style as G-SHOCK's New Ambassadors
Casio appoints XG, a prominent hip hop/R&B girl group, as global ambassadors for G-SHOCK watches. Known for their trailblazing X-Pop style, XG aligns with G-SHOCK's brand values of toughness and originality. They will feature in promotional campaigns under the slogan 'No Destination', inspiring resilience and boldness.
- Country:
- Japan
Casio Computer Co., Ltd. has appointed XG, a dynamic hip hop/R&B girl group, as the global ambassador for its G-SHOCK line of watches. The group's innovative style and powerful performances resonate with G-SHOCK's values, making them an ideal fit for the brand.
XG, whose name stands for 'Xtraordinary Girls,' consists of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. They are redefining music through their unique 'X-Pop' genre, transcending conventional music styles like J-Pop and K-Pop.
The collaboration is celebrated through a special website and promotional video under the slogan 'No Destination,' reflecting XG's message of courage and choice in shaping one's future. This bold visual experience is crafted by YAR, led by emerging artist YOSHIROTTEN.
(With inputs from agencies.)
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- XG
- G-SHOCK
- Casio
- watches
- ambassadors
- hip hop
- R&B
- X-Pop
- global
- collaboration
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