Zhejiang's Global Cultural Showcase: Bridging Cultures with Audiovisual Excellence

The 'Picturesque Zhejiang • Global Vision' showcase series promotes Chinese culture globally through Zhejiang-produced audiovisual works. Organized by Zhejiang's Department of Culture and hosted by ZTV-World, the event offers international audiences, including in the US and Australia, engaging content that enhances cultural exchange and mutual understanding.


Devdiscourse News Desk | Beijing | Updated: 01-07-2025 15:04 IST | Created: 01-07-2025 15:04 IST
Zhejiang's Global Cultural Showcase: Bridging Cultures with Audiovisual Excellence
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The 'Picturesque Zhejiang • Global Vision' series is positioning Zhejiang's cultural narratives on the international stage. This initiative showcases high-quality audiovisual works, highlighting Zhejiang and China's richness and diversity to a worldwide audience.

Featuring notable productions like 'Tingatinga Artist in China' and 'Entrepreneurship Along The Belt and Road', the event reaches over a dozen countries, including the United States, Australia, and various European and Asian nations. By merging cultural expression and innovative storytelling, these broadcasts offer viewers a unique glimpse into Zhejiang's lifestyle and traditions.

Official partnership feedback is overwhelmingly positive, with media figures from multiple regions applauding the series for fostering cross-cultural dialogue and understanding. Moving forward, Zhejiang Media Group aims to enhance global cooperation and bring more captivating productions that celebrate Zhejiang's allure.

(With inputs from agencies.)

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