Club Med: Celebrating 75 Years of L'Esprit Libre
Club Med, under Fosun Tourism Group, celebrates its 75th anniversary in 2025 with global events and a focus on its French roots. A recent celebration in China showcased the brand's history and expansion. The event featured cultural showcases, outdoor activities, and highlighted Club Med's innovative vacation experiences.
- Country:
- China
Celebrating its 75th anniversary in 2025, Club Med, a part of the Fosun Tourism Group, is marking this milestone with international events embracing its French heritage and 'L'Esprit Libre'. In a recent gala at Club Med Lijiang Resort in China, the festivities highlighted the brand's illustrious journey and forward-looking global strategy.
Andrew Xu, Co-President of Fosun Tourism Group, emphasized the growth of Club Med, both globally and in China, thanks to strategies like 'Glocal' and 'Happy Digital'. Since its establishment, the brand has seen a 50% rise in global business and a fivefold increase in profits, cementing its status in the premium vacation sector.
The anniversary was celebrated with a series of traditional and modern activities, including exploration of local Naxi culture and participation in recreational escapades like the AMAZE Camp. Club Med continues to pioneer all-inclusive vacations, operating in 40 countries, all while expanding its premium offerings and experiential value to guests globally.
(With inputs from agencies.)
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