Unveiling the 'Celebrate India' Zone: A Spiritful Journey at Ospree Duty Free
Radico Khaitan Ltd unveils a new experience zone at Mumbai Airport's Ospree Duty Free, showcasing India's luxury spirits including the global debut of Kohinoor Reserve Indian Dark Rum. The immersive space combines cultural storytelling and craftsmanship through interactive displays, live pottery painting, and guided tastings, aiming to connect travelers with India's rich heritage.

- Country:
- India
From the heart of Rampur to the majestic sands of Jaisalmer, Radico Khaitan Ltd has launched a unique showcase at Ospree Duty Free in Mumbai, offering travelers a taste of India's finest spirits. This initiative marks the global duty-free debut of Kohinoor Reserve Indian Dark Rum, among other celebrated brands.
The meticulously curated experience features awarded brands and live cultural displays, including pottery painting and a life-sized camel installation. These elements capture the spirit of India, blending nostalgia with luxury as guests taste delectable creations in handcrafted Rampur-branded clay mugs.
Senior executives emphasize the importance of global travel retail as a platform for brand visibility. This initiative strengthens Radico Khaitan's presence in international markets, aiming to increase its luxury segment revenue to INR 500 crores in the forthcoming fiscal year. The engagement at Ospree Duty Free enriches travelers' journeys, adding flavorful elegance to their stops.
(With inputs from agencies.)