Derby Amplifies Youth Appeal with Gautham Ram Karthik Partnership

Derby, a prominent denim and menswear brand based in Tamil Nadu, has unveiled acclaimed Tamil Film Actor Gautham Ram Karthik as its latest brand ambassador. The strategic partnership marks a key moment in Derby's growth, particularly as it aims to engage India's youthful, fashion-conscious audience.

With nearly 50 retail outlets across South India, Derby is a top choice for quality denim and contemporary menswear. By partnering with Gautham Ram Karthik, the brand intends to strengthen its connection with today's youth, known for valuing both style and substance. Managing Director Vijay Kapoor noted Karthik's embodiment of Derby's essence.

The appointment comes as Derby prepares to expand its reach nationwide through ecommerce. Leveraging Karthik's star power, the brand hopes to solidify its market position and attract new customers. The partnership will be celebrated in a comprehensive campaign highlighting Karthik's personal style.

(With inputs from agencies.)