Brewing Change: Nepal's Coffee Culture Revolution
Nepal, traditionally a tea-consuming nation, is experiencing a coffee culture revolution. Rising numbers of trendy cafes and increasing local coffee production signal a shift towards the premium beverage. Enthusiasts cite lifestyle and taste preferences as driving factors, with coffee symbolizing modernity and status among Nepal's burgeoning middle class.
- Country:
- Nepal
Coffee is brewing a cultural shift in Nepal, a country historically rooted in tea consumption. The humble beverage, long overshadowed by tea, is gaining popularity across the Himalayan nation.
Fueled by increasing numbers of trendy cafes, coffee's presence is growing, symbolizing modernity and status among the emerging middle class. Gagan Pradhan, founder of Himalayan Java, has been instrumental in this shift since the 1990s. Today, his brand is a leading player in the local scene, boasting 84 outlets.
Nepal's coffee growth mirrors wider regional trends as Asian nations embrace international food and beverage cultures. Despite high costs compared to tea, coffee's allure continues to draw a steady clientele, with local production ramping up to cater to demand.
(With inputs from agencies.)
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