Mars Unveils New Campaign to Address Pet Nutrition Needs in India

Mars, Incorporated has rolled out a new campaign designed to underscore the nutritional needs of pets in India. The initiative features new films for Pedigree® and Whiskas® brands, intended to enlighten pet owners about the specific dietary requirements of dogs and cats.

A recent study conducted among Indian veterinarians revealed significant nutritional gaps, primarily due to the prevalent practice of feeding home-cooked food to pets. The findings suggest this practice leads to nutritional imbalances and health issues in pets.

The campaign, supported by the research, calls for a shift from emotional to evidence-based feeding, promoting packaged pet food as a better alternative. Mars aims to inform pet owners about ensuring their pets receive complete and balanced nutrition.

(With inputs from agencies.)