EUME's Journey: From Digital Disruptor to Retail Revolution
EUME, India's leading travel gear brand, establishes its flagship store in Bengaluru, blending high design with utility. Known for innovation, EUME introduces India's first aluminium cabin luggage, embodying a luxury shopping experience. Their new store offers an immersive environment, setting a standard for premium luggage retail in India.
India's foremost travel gear brand, EUME, has unveiled its flagship retail store at Phoenix Mall of Asia in Bengaluru, marking a significant milestone in the brand's evolution from a digital-first disruptor to a lifestyle retail destination. The brand aims to elevate the travel gear category with its high-design and utility-driven products.
EUME has incorporated an experiential retail environment, showcasing its distinctive visual identity throughout the store. This extends beyond mere transactions, offering a setting where customers can explore and connect with EUME's design philosophy and bold product offerings.
The brand's decision to open in Bengaluru, a hub of vibrant culture, underscores its commitment to expansion in India, with further launches planned across major cities. EUME's launch events, including a fashion-forward runway show, redefine the perception of luggage as both a utility and a style statement.
(With inputs from agencies.)
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