Tourism Trends in Jammu & Kashmir Amidst Challenges
Recent figures reveal over 95 lakh domestic tourist visits to Jammu and Kashmir in early 2025. Despite security concerns, the Tourism Ministry has not conducted an economic impact assessment. Government data highlights an increase in tourist numbers, with initiatives underway to bolster tourism in the region.

- Country:
- India
The Ministry of Tourism unveiled the latest statistics on domestic tourist visits to Jammu and Kashmir, exceeding 95 lakh in the first half of 2025. The data, shared by Union Tourism Minister Gajendra Singh Shekhawat, provides a comprehensive overview of visitor trends amidst security and economic concerns.
The government's response follows inquiries on the impact of the Pahalgam terror attack on tourism and local stakeholders. However, Minister Shekhawat confirmed that no formal assessment has been made on this issue, despite the ongoing challenges faced by tourism-dependent businesses.
Providing historical context, the tourism department's figures from 2020 to 2025 reveal fluctuating numbers in domestic and foreign tourist visits, with the Ministry actively promoting tourism to counteract regional challenges and stimulate growth in the sector.
(With inputs from agencies.)