JENNIE: The Face of Seoul's Tourism Campaign
JENNIE, a global K-Pop artist, has been appointed as Seoul's Honorary Tourism Ambassador for 2025. She stars in promotional videos to be released on July 31st, showcasing Seoul's unique allure. The campaign features captivating visuals and events to engage fans worldwide and bolster international tourism.
- Country:
- South Korea
JENNIE, the internationally acclaimed K-Pop artist, has been named the Honorary Tourism Ambassador for Seoul for the year 2025. She is at the forefront of a captivating new series of promotional videos set to unveil on the city's official tourism YouTube channel, VisitSeoul TV, and other social media platforms from July 31st.
Famed for her significant influence in music, fashion, and beyond, JENNIE has long praised Seoul, referring to it as 'a city of inspiration.' Her active role in this campaign seeks to highlight Seoul's multifaceted charm on a global stage.
Under the theme 'Absolutely in Seoul,' the campaign aims to encapsulate the city's endless narratives through breathtaking cinematography. Set to feature iconic spots such as Gyeongbokgung Palace and Seongsu-dong, the first video titled 'DALTOKKI' is crafted with an immersive short film storytelling approach.
(With inputs from agencies.)
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