Yaari Jam Soars to New Heights with Friendship Day Flight Jam

Yaari Jam, known as India's largest branded live IP, took Friendship Day celebrations to stratospheric levels with an inaugural jam session at 36,000 feet. The event featured performances by popular artists KING and Karma onboard a private charter, setting a new precedent for live music experiences.

This airborne celebration marked a historic moment for House of McDowell's Soda, a brand committed to fostering friendship through music. With the airborne jam's success, the event series now heads to Kolkata, promising an electrifying lineup including KING, Fossils, Sanam, and Bharg Kale.

Supported by TribeVibe Entertainment, Yaari Jam continues its mission to forge authentic connections between artists and audiences. The initiative, set to sweep across India's cities, embodies the true spirit of friendship, drawing crowds and expanding its legacy of memorable musical experiences.

(With inputs from agencies.)