TVS INDUS: Pioneering a Global Design Powerhouse

TVS Motor Company launches 'TVS INDUS' Design Honours initiative to inspire design talent among students and professionals. The annual event, under the 'Make in India' campaign, aims to blend India’s design heritage with innovation. Open for submissions until October 6, 2025, with cash prizes and internships offered.

Devdiscourse News Desk | Chennai | Updated: 06-08-2025 14:48 IST | Created: 06-08-2025 14:48 IST

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Country:
India

In a bid to foster design talent among young creatives, TVS Motor Company has announced the launch of the 'TVS INDUS' Design Honours initiative. This venture aims to transform India into a global design hub, integrating the country's rich design heritage with a modern and progressive outlook.

Inspired by the Indus Valley Civilisation, the initiative aligns with the 'Make in India' campaign, promoting a 'Design in India' ethos that emphasizes solutions rooted in India's diverse culture and lifestyle. TVS Vice-President Amit Rajwade emphasized the role of design as a link between imagination and real-world impact.

The open contest invites entries from students and design enthusiasts, focusing on four regional themes: Thar desert, Sahyadri, Kutch, and Mumbai. Participants must submit designs by October 6, 2025. Winners will receive up to Rs 5 lakh in cash and the chance to intern with the TVS Design Team.

(With inputs from agencies.)