Horror's August Triumph: 'Weapons' Leads Box Office Surge
In August's competitive box office landscape, Zach Cregger's horror film 'Weapons' emerged as a major hit, earning USD 42.5 million domestically and USD 70 million globally. The movie's success highlights Warner Bros Pictures' impressive streak of successful releases, supported by strong marketing and audience engagement on social media.
- Country:
- United States
In a striking start to August, horror and humor merged seamlessly as Zach Cregger's much-anticipated film 'Weapons' dominated the box office. The cinematic thriller topped domestic charts with USD 42.5 million from 3,202 theaters and amassed USD 70 million internationally.
Warner Bros Pictures celebrated its success with 'Weapons' marking their seventh No. 1 opening this year, and their sixth consecutive film to debut over USD 40 million domestically. The savvy release strategy benefited from viral marketing and positive social media buzz, analysts observed.
Meanwhile, Disney's 'Freakier Friday', a sequel to the 2003 classic 'Freaky Friday', took second place with USD 29 million. The weekend's variety echoed deeply with audiences, according to industry feedback, showcasing a well-crafted balance of horror and comedy.
(With inputs from agencies.)
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