Ananta Capital Acquires Majority Stake in Fast-Growing Fashion Brand Rubans

Ananta Capital has successfully acquired a majority stake in Fonte Fashions India Private Limited, the parent company of Rubans, a prominent fashion jewelry brand in India. This strategic investment signifies Ananta's confidence in Rubans' potential to dominate the affordable luxury jewelry market.

Rubans, co-founded by Chinu Kala in 2017, started as a single mall kiosk and has rapidly grown into a renowned fashion jewelry brand blending modern aesthetics with traditional Indian elegance. The company aims to utilize the capital influx to boost design innovation and enhance its marketplace reach.

According to Ashutosh Taparia, Founder & Managing Partner of Ananta Capital, Rubans exemplifies creative excellence and commercial agility, making it an ideal addition to their portfolio. The partnership is poised to elevate Rubans into a leading destination for women's fashion accessories in India.

(With inputs from agencies.)