'Jai Jawan, Jai Kisan': Celebrating India's Pillars

'Jai Jawan, Jai Kisan' is a short film by UPL, launched on Independence Day 2025, showcasing the parallel efforts of soldiers and farmers in nation-building. Part of the storytelling series 'Atoot Vishwas Ki Kahaniya,' it celebrates the trust and resilience within India's farming communities and acknowledges the deep bond with SAAF® fungicide.

Devdiscourse News Desk | India | Updated: 19-08-2025 21:14 IST | Created: 19-08-2025 21:14 IST

'Jai Jawan, Jai Kisan': Celebrating India's Pillars — This image is AI-generated and does not depict any real-life event or location. It is a fictional representation created for illustrative purposes only.

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On the 15th of August 2025, UPL launched a poignant short film titled 'Jai Jawan, Jai Kisan' to commemorate India's Independence Day. The film pays homage to two of the nation's steadfast pillars: the soldier and the farmer, highlighting their crucial roles in protecting and nurturing the nation.

'Jai Jawan, Jai Kisan' forms a key component of UPL's storytelling endeavor, 'Atoot Vishwas Ki Kahaniya.' This initiative is a year-long series of monthly narratives celebrating the intricate relationships within India's farming communities. Hosted on UPL's dedicated YouTube channel, it offers genuine stories reflecting farmers' resilience and their connection with SAAF® fungicide.

UPL's CEO, Ashish Dobhal, emphasized the pivotal role farmers play in their mission, describing them as partners. He extended gratitude towards soldiers, noting both groups' dedication to safeguarding India. Following its initiative, UPL plans to release more films, affirming its ongoing commitment to empowering farmers and nurturing agricultural communities.

(With inputs from agencies.)